Centricity Blog

Why Radio Still Matters

Posted February 16, 2010 by in Marketing, Radio

iPod
iPhone
iTunes
MP3 players
Satellite radio
Pandora
…the list goes on

Let’s face it, we live in a world of want-it-now/have-it-now, especially when it comes to music and all things media. The world of music is ever-changing and the technology that delivers that music is even more so. So why, in this new age, would anyone still be interested in radio? Why wait to hear a song on the radio rather then to pull it up on the iPod? Because more than likely, that artist and that song you like you probably heard on radio first. Oh I know, there are countless avenues these days to get dialed in to new music and artists other than radio, but radio still is a viable resource in lieu of all our new technology.

Radio does more than just provide the music you want to hear, though. It’s a way to keep dialed into what’s going on around you in your community. Yes, yes, teenagers don’t really care about traffic reports or weather reports – well, maybe some do – but they do care about that promotion their favorite radio station is running for free tickets to a show, or about the entertainment tidbits that the stations provide about their favorite artists, and yes, about hearing their favorite song. Wait….aren’t there other avenues on the web that listeners can find these things? Well, yes. However, radio provides a sense of community, a place that you can turn to hear a familiar voice that’s going to play your favorite song, give you a great promotion, and will let you know what’s going on in your town, and no matter what all the web-savvy folks out “there” are saying, it still is the best place to get dialed into new music and artists, whether core acts or new ones.

The funny thing is, I even use new technology in conjunction with radio. I can’t tell you how many times I’ve grabbed my iPhone while in the car to tag a song using Shazam that’s playing on the radio that I’m not familiar with. I even use my iPhone apps to listen to local stations when I’m home. I’m continually searching for apps from my local stations so I can add them to my iPhone just for this purpose.

Is radio changing? Yes, that’s inevitable, but it’s constantly changed with the times throughout its history. There was a time when FM radio was new technology and people never thought it would fly. Look where we are today! Radio will change as technology changes, but it will never fully go away, and it will continue delivering those hits that we love.

So, how do you use radio and where do you go to listen to music?

About The Author: Jennifer Allen

By day, Jennifer Allen is Centricity's mild mannered director of national promotions, helping our artists' singles get heard on the radio. By night, Jen is a guitar-slinging blues and rock singer, playing regularly around Nashville. Her musical influences cover a lot of ground, from Stevie Ray Vaughn and Led Zeppelin to Diana Krall and classic jazz artists you'd know by one name: Monk, Coltrane, Miles, and Ella. The east Tennessee native came to Centricity with 10 years of industry experience accumulated in promotions at EMI and INO. Her favorite quote is from Judy Garland: "It is better to be a first-class version of yourself than a second-class version of someone else."

  1. Mindy said

    I like listening to radio. Sometimes I get tired of hearing the same songs over and over, but you get that special feeling when one of your favorite songs comes on. I tend to act like a little school girl when I hear something that I haven’t heard in a really long time or a song that happens to be my favorite. I don’t really do that when I plug in my iTouch. I go to the song I want, play it, and repeat. There’s no mystery of what’s going to be played next. And I like hearing radio interviews from artists from time to time.

    Radio still plays a big part in my life.

  2. saintlewis said

    I do listen to radio, but I am easily irked by music that I don’t like, or songs I hear too often, so I’m pretty quick to surf stations, but I do tend to surf between 3 or 4 regulars, so I suppose they’d be pleased to have my support. I just wish Radio took more chances on lesser known artists.

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