I was reading Seth Godin’s blog the other day. This is a daily ritual for me since Seth is one of the best thinkers in the marketing world. His book “Purple Cow” changed my world.
I was reading the post “Simple Five Step Plan For Just About Everyone And Everything” and it hit me how this plan can work for so many people in different areas of life. Here is what he wrote:
The number of people you need to ask for permission keeps going down:
1. Go, make something happen.
2. Do work you’re proud of.
3. Treat people with respect.
4. Make big promises and keep them.
5. Ship it out the door.
When in doubt, see #1.
The beauty of this is the simplicity and the complexity of these principles.
Do these steps work if you as an artist? Sure… you, the artist, need to go out and make things happen for you. You don’t wait for someone to do it for you. I say no one is going to work harder for your career than you are. This is work ethic. How hard are you working to make something happen?
As an artist, you need to do work that you are proud of. Hey, it is your name on the cover. But remember, just because you are proud of it doesn’t mean it’s good.
I think point 3 is so important in the music industry. This is a relationship business. People talk. We should super serve each other. Not with the goal of getting something out of it, but because it is the right thing to do. If you go out there, do good work and treat people well, you will make an impact.
Points 4 and 5 for an artist can be rephrased as “Give your fans everything they want.” That can be from stage, on the internet or at a meet and greet. Are you meeting your promise to deliver to your fan base?
As you look at those 5 points think about how they work in your life. Do they work in marketing? Oh yeah. Sales? You betcha! These principles work in almost any area I can think of.
How are you going to go out and make something happen for you today?
Tell me how this plan can work for you.