Centricity Blog

Musing on Seth's Plan for Everything and Everyone

Posted June 1, 2010 by in Marketing

I was reading Seth Godin’s blog the other day. This is a daily ritual for me since Seth is one of the best thinkers in the marketing world. His book “Purple Cow” changed my world.

I was reading the post “Simple Five Step Plan For Just About Everyone And Everything” and it hit me how this plan can work for so many people in different areas of life. Here is what he wrote:

The number of people you need to ask for permission keeps going down:

1. Go, make something happen.

2. Do work you’re proud of.

3. Treat people with respect.

4. Make big promises and keep them.

5. Ship it out the door.

When in doubt, see #1.

The beauty of this is the simplicity and the complexity of these principles.

Do these steps work if you as an artist? Sure… you, the artist, need to go out and make things happen for you. You don’t wait for someone to do it for you. I say no one is going to work harder for your career  than you are. This is work ethic. How hard are you working to make something happen?

As an artist, you need to do work that you are proud of. Hey, it is your name on the cover. But remember, just because you are proud of it doesn’t mean it’s good.

I think point 3 is so important in the music industry. This is a relationship business. People talk. We should super serve each other. Not with the goal of getting something out of it, but because it is the right thing to do. If you go out there, do good work and treat people well, you will make an impact.

Points 4 and 5 for an artist can be rephrased as “Give your fans everything they want.” That can be from stage, on the internet or at a meet and greet. Are you meeting your promise to deliver to your fan base?

As you look at those 5 points think about how they work in your life. Do they work in marketing? Oh yeah. Sales? You betcha! These principles work in almost any area I can think of.

How are you going to go out and make something happen for you today?

Tell me how this plan can work for you.

About The Author: Steve Ford

Steve Ford started as an engineer at LA's famed Mama Jo's studio before crossing over to the dark side: marketing. After a stint in artist development and A&R at Sparrow working with Steven Curtis Chapman, BeBe & CeCe Winans, and Out of the Gray, Ford moved onto Star Song and later Myrrh, marketing records by Newsboys, Fernando Ortega, and Amy Grant. He served as general manager at inpop records, signing Superchic(k) and Shane & Shane; he started INO's rock imprint SRE, where he worked with Skillet, Flyleaf, Disciple, and Decypher Down. At Centricity, Ford oversees all aspects of sales and marketing, including radio, packaging, and hair product endorsements. Ford lists racquetball and "books" as his hobbies, which occupy what free time isn't spent discovering obscuro new music.

  1. Bev Herrema said

    Great post. And this is so true for SONGWRITERS too!

    1. Go, make something happen. – Write songs, go to conferences, write songs, educate yourself, write songs, co-write……

    2. Do work you’re proud of. – Make your songs the very best they can be! Don’t settle for mediocrity. Don’t even settle for what you’re hearing on the radio. “Whatever you do, work at it with all your heart, as working for the Lord, not for men…”

    3. Treat people with respect. – Absolutely true. Absolutely always. Not only co-writers, but everyone you come in contact with.

    4. Make big promises and keep them. – Make promises to others, but also make big promises to YOURSELF! Dream big, and then follow through.

    5. Ship it out the door. – You can become the hands-down BEST writer in the world (!), but it won’t help a lick if you don’t show your songs to someone! So get out there and…as we like to say in the realm of co-writing…”dare to suck.”

    When in doubt, see #1. *Amen*

    Do YOUR part…and then trust GOD for the increase! :)

    (Thanks for inspiring me today….)

Leave a Comment...

* required