Centricity Blog

Why We Do What We Do

Posted June 14, 2010 by in Marketing, Other, Uncategorized

It’s easy to get caught up in the busyness of things. The music business is a business and that goes for the Christian music industry as well. We have budgets that we need to keep, albums we need to sell, artists we need to promote, songs we need to get played on the radio, etc. Every day starts by hitting the ground running and it usually doesn’t let up.

I travel a lot promoting our artists to radio stations all across the country and what we do here at the label really isn’t a 9-to-5 kind of gig. Sometimes the “work” part of the job is 24/7, but I don’t mind that. It’s what I do, it’s what I love and this obviously isn’t a job for the person who doesn’t love what they do. Because of this it’s easy to get caught up in the “work” aspect of my job, but what makes my job different from someone else across town that does the exact same thing for a different record label is that my company is a Christian company that promotes Christian artists and Christian music. I’m not saying that to say we’re better than the company across town, I just say it to make a point that there’s an underlying reason that we’re the company we are and we promote the type of music and artists that we do. I admit it, though, I have to be reminded of this reason every so often and I was reminded of that just today.

One of the radio stations that I work with today sent along an email that they had received from one of their listeners. The station had just broadcast an interview that our artist, Sixteen Cities, had done at the station. The listener wrote:

I was listening this morning to Sixteen Cities on my way to work. They sounded great. Please keep playing their song. My son is in Iraq, surrounded by sand, he did see a dead tree, but that song reminds me of all God’s creation that we should be thankful for.

It’s not uncommon for stations to forward emails to me from listeners who have been touched by our artists’ music.

Our label was also sent the below email recently from a new fan:

I heard “More Like Falling in Love” by Jason Gray quite by accident, sitting in the carpool lane. I don’t remember the last time I was hit so hard by such vulnerable lyrics. As soon as I heard the line, “All religion’s ever made out of me, is just a sinner with a stone tied to my feet. It never set me free…” I felt something tighten in my chest. I’m pretty sure it was mixture of wonder and gratitude for his rare gift…and disbelief that I was not already aware of it.  One listen to the rest of the record…more tears (thankfully not behind the wheel this time)…and I am a hopeless fan. I can only pray that whomever is currently standing at the gates of Christian music, understands what a unique gem we have in this artist. Jason gives me great hope in the future of Christian music.

It’s emails like these that jerk me back to reality. No one works in Christian music to get rich – and I say this very affectionately. We do what we do because we believe in a purpose and the power of music to help be a voice for this purpose. It’s interesting, every time I seem to be getting caught up in the busyness of the business I always seem to receive one of these emails as a gentle reminder of why I do what I do. Funny how that all works out, eh? Why do you do the job, hobby, volunteer work, etc. that you do? Is it because it’s there…or is there another reason?

About The Author: Jennifer Allen

By day, Jennifer Allen is Centricity's mild mannered director of national promotions, helping our artists' singles get heard on the radio. By night, Jen is a guitar-slinging blues and rock singer, playing regularly around Nashville. Her musical influences cover a lot of ground, from Stevie Ray Vaughn and Led Zeppelin to Diana Krall and classic jazz artists you'd know by one name: Monk, Coltrane, Miles, and Ella. The east Tennessee native came to Centricity with 10 years of industry experience accumulated in promotions at EMI and INO. Her favorite quote is from Judy Garland: "It is better to be a first-class version of yourself than a second-class version of someone else."

  1. Dale Smith said

    Nice article; I’m sure you were very much encouraged by those e-mails. Dale Smith

  2. Tweets that mention Why We Do What We Do « Centricity Music's Blog -- Topsy.com said

    [...] This post was mentioned on Twitter by Eaglemont, Steve Ford . Steve Ford said: Jennifer Allen posted a great blog today, "Why We Do What We Do". It is a good reminder for those not on the front line. http://ow.ly/1Yrsn [...]

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