Over the past years it’s been said that music companies don’t develop artists anymore. That record labels don’t have the time, energy or money to invest into something that one day could be great. Some would argue that with the state of our industry still in flux, somehow the art of ‘development’ has been lost, … (or displaced.) And while there is some truth to the idea that artists/bands with some form of career already in place are generally more intriguing to labels, development’ is still alive, (at least at Centricity.)
Though my responsibilities in A&R vary day by day, I’m fortunate to say that development is something that continues to be something that’s encouraged by the leaders of our company. Whether it’s to develop an idea, or an artist or group we’re continually looking for or working with what we feel ultimately has mass appeal, … investing in the future of artistry.
That having been said, … I’ve been working on an idea since the start of the year that I’m very excited about. It’s development on every level. Unfortunately it’s still a little too soon to divulge the details of what it is but let’s just say it’s a creative endeavor that’s had me busy with a lot of :
* Listening * Meeting * Planning * Recording and * Looking
As things progress I look forward to filling in the blanks as to what each category above means. For now, .. I can say that this process is something I truly enjoy. To be involved on all levels of the creative process is where I feel like I’m able to give the most of me, … and the best of me.
Of course with development comes many hurdles, and ultimately after all is said and done you have to trust your instincts with what you’ve believed in and give something a shot. There’s always a fine line between overseeing and steering something towards what you feel is the best direction for something, and then having to let go and trust that what you’ve believed to be true from the beginning is ready to test the waters. In the end all you can hope for is that there’s a connection between the artist and the audience. And yes, … art and commerce.