Centricity Blog

viewing all posts in: September, 2010

Twitter Tips

Posted September 28, 2010 by in Internet, Marketing

I’ve had a lot of discussion with artists recently about Twitter and the best way to grow and engage your followers. So I thought I’d offer a few tips that I’ve given them. 1. Variety. If you only post about stuff related to your career, people are going to get bored. Most people follow artists [...]

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Hearing vs. Listening to music

Posted September 24, 2010 by in A&R, Radio, Songwriting

What does it mean to listen to music, … or a particular song? I mean, … we all listen to music  at some level in some setting. Whether it’s drowned out in the background of our our work, in the car with screaming kids, or cranked up in our headphones for a momentary departure, we [...]

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A Matter of Perspective

Posted September 17, 2010 by in Other

As I thought about a topic for my first blog entry, I kept coming back to one main theme: Perspective. This word, to me, has two different meanings: the “point of view” or attitude that a person takes toward something and the “true understanding of the relative importance of things” (thanks, New Oxford American Dictionary). [...]

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Getting a Gig

Posted September 9, 2010 by in Management, Touring

Hello, my name is Walt, and I work in management at Centricity.  I’m also on the road full time, playing bass with an artist out of Nashville.  I thought I would write to some of the fellow musicians who want to find a paying gig. So you wanna play music for a living? Well, many [...]

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As far as you can see

Posted September 6, 2010 by in Uncategorized

I grew up in a tiny West-Texas town named Andrews. It sprang up around the oil fields in the 20s and 30s. This is a typical road out there… straight as an arrow and almost nothing to obstruct your view. My Dad worked in the oil field most of his adult years, until “retiring” for [...]

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You Gotta Serve Somebody

Posted September 2, 2010 by in Marketing

I am reading “Inside Drucker’s Brain” by Jeffery Krames (a John Mays recommendation). In case you didn’t know, Peter Drucker is the forefather of all modern management techniques. It is a really great book that challenges your thinking on business and management.

One of the quotes from Drucker that appears early in the book has been rattling around in my head since I read it – “There is only one valid definition of business purpose: to create a customer.”

Have you asked yourself who your customer is? No matter what business you’re in you have multiple layers of customers. Sometimes it is the end-user, sometimes it is the people between you and your end-user. Who is the customer for our radio department? What about our internet marketing? Booking? What about for an artist?

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