The first year that Centricity was in operation, we pulled away from our work for a few days and engaged in what we called a “Work On It”. We’ve continued the practice to this day (in fact, we have one next week) because these times have proven to be some of the best investments we’ve made in the vision and direction for our company. The name isn’t original to us, we got it from Northpoint Ministries who got it from Michael Gerber’s book “E-Myth”.
In the book, Gerber tells the story of a world-class baker. A man who was profoundly gifted and passionate about baking, and loved every moment spent doing it. He loved it so much, that he started his own bakery. The opening weeks of the bakery were a big success as people discovered the amazing goodies that were being carefully prepared by someone who had found a way to make a living doing the thing they loved.
The bakery was such a success, that soon, the issues that come from running any business soon began to pile up. The upkeep, the bookkeeping, management, budgets, codes, customer service and on and on.
It wasn’t too long before the baker began to hate everything about the bakery, including the baking. This thing that he had loved doing for so long, was now a weight that he had no capacity to carry. The bakery closed, and tragically, with it, the baker’s heart for baking.
Gerber’s moral of the story? You can’t expect success to flow from only working IN the enterprise. Occasionally, you must step away and work ON it. Had the baker taken some time away to access his strengths and weaknesses; his goals for the bakery; what he was going to need to make it a success; what he wanted the customer to experience when he walked in the door and how to make that happen; had he given himself some time to work ON those things, he likely could have continued to find joy as he worked in it.
Are you dreaming of doing what you love to do, and make a living at it? You would do well to consider the story of the baker. So many young artist’s careers have been shipwrecked on the shore of poor planning and bad business practices.
Get with some people who know and love you. Make sure some of them have different takes on the world that you do. (and please, make sure some of them are not fans of your music!) Find a day if possible, if not, a morning or afternoon to work together on your dreams for your music. You’re not going to have much time for that when you’re trying to juggle your day job with writing, performing or recording.
If you need a place to start, here are some good exercises to work through on your “Work On It”…
1. SWOT. (what are your Strengths, Weaknesses, Opportunities and Threats)
2. Vision and Values (what do you want people to say about you and your music after you’re gone?)
3. Goals (6 month, 2 years, 5 years. How, what and who do you need to reach these goals?)
4. Evaluation (What’s working and what’s not?)
I promise you, a day or two invested in prayerfully working through one or two of these exercises with a group of people who care about you and what you do, and who have the freedom to speak honestly about their opinions, will reap rewards for years.
“Plans are nothing, planning is everything” Dwight D. Eisenhower
Get to work (on it!).