Centricity Blog

Marketing Is Dead – Michael Hyatt

Posted September 13, 2011 by in Marketing

Author – Michael Hyatt
Original Air Date – Monday, September 12, 2011
Link to the entire blog post – http://michaelhyatt.com/marketing-is-dead.html

Most creatives I know hate marketing. They want to write, speak, or entertain. But they hate the thought of promoting themselves or selling their art.

People Gathered at a Funeral - Photo courtesy of ©iStockphoto.com/FrankVinken, Image #4382065

If this describes you, I have good news. Marketing is dead.

Okay, maybe I am overstating my case.

Marketing may not be dead, but, in the world of social media, it has morphed. Dramatically.

Tribe-building is the new marketing.

  • Marketing is no longer about shouting in a crowded marketplace. It is about participating in a dialogue with fellow travelers.
  • Marketing is no longer about generating transactions. It is about building relationships.
  • Marketing is no longer about exploiting a market for your own benefit. It is aboutserving those who share your passion—for your mutual benefit.

In his groundbreaking book, Tribes: We Need You to Lead Us, Seth Godin defines a tribe as “a group of people connected to one another, connected to a leader, and connected to an idea.”

To read the entire blog post click HERE


About The Author: Centricity

Centricity Music is an independent recording and publishing company based in Bellevue, Washington and Nashville, Tennessee. The company’s mission is to enable our artists to create life-changing experiences for the world. Centricity Music’s artist roster includes Downhere, Aaron Shust, Jason Gray, Andrew Peterson, High Valley, Me In Motion, Sixteen Cities, and Jaime Jamgochian.

  1. Gina said

    Finally! Someone understands!!

    Marketing is no longer about displaying a product with the hope it sells. It’s about building a community around that product, relying on that community to share it through the new ‘word of mouth’ (facebook, blogs, social media), and drawing people in with the ‘experience’ of life with said product.

    The web is transforming industry as a whole… glad marketers are starting to recognize the need for new tactics!

  2. Brad said

    I don’t know that marketing is dead, or even changed as much as you say. Instead I’d say that marketing is *hard*, and there are very few that do it well. There are very successful brands and very successful bands that still market “the old fashioned way” for the most part. Internet and social media has made a way for some to be moderately successful who may not have had that ability before, but if you are looking to break big, then mass marketing tactics still apply. Of course, you still have to have something worth marketing. Nothing kills a bad product faster than great marketing.

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