Author – Michael Hyatt
Original Air Date – Monday, September 12, 2011
Link to the entire blog post – http://michaelhyatt.com/marketing-is-dead.html
Most creatives I know hate marketing. They want to write, speak, or entertain. But they hate the thought of promoting themselves or selling their art.
If this describes you, I have good news. Marketing is dead.
Okay, maybe I am overstating my case.
Marketing may not be dead, but, in the world of social media, it has morphed. Dramatically.
Tribe-building is the new marketing.
- Marketing is no longer about shouting in a crowded marketplace. It is about participating in a dialogue with fellow travelers.
- Marketing is no longer about generating transactions. It is about building relationships.
- Marketing is no longer about exploiting a market for your own benefit. It is aboutserving those who share your passion—for your mutual benefit.
In his groundbreaking book, Tribes: We Need You to Lead Us, Seth Godin defines a tribe as “a group of people connected to one another, connected to a leader, and connected to an idea.”
To read the entire blog post click HERE