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SINGER/SONGWRITER ANDREW PETERSON TO APPEAR ON MUSIC CITY ROOTS: LIVE FROM THE LOVELESS CAFE JULY 13, 2011 Peterson To Be Joined By Special Guests: Ron Block, Stuart Duncan And Andy Gullahorn Show Will Benefit The Nature Conservancy In Tennessee Nashville, TN (March 31, 2011) —– One of Nashville’s most revered singer/songwriters, Andrew Peterson, is scheduled [...]

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Evolving the Website

Posted February 15, 2011 by in Internet, Marketing

Today launches the new online face of Centricity Music. Welcome to the new website! With technology, social media, and web applications constantly evolving, companies are having to shift their internet presence on a continual basis. If you launch a website that’s relevant and innovative today, six months later, something new in the web world could [...]

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Disconnecting

Posted November 23, 2010 by in Internet, Marketing

With my job, I’m constantly immersed in the world of technology and social media. I do almost everything online: connect with family and friends, listen to music, read the news, watch TV shows, and so forth. It’s amazing how much stock we put in technology. If we lose our phone or our computer crashes, we [...]

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Twitter Tips

Posted September 28, 2010 by in Internet, Marketing

I’ve had a lot of discussion with artists recently about Twitter and the best way to grow and engage your followers. So I thought I’d offer a few tips that I’ve given them. 1. Variety. If you only post about stuff related to your career, people are going to get bored. Most people follow artists [...]

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At the end of July, I participated in a panel at the GMA Immerse conference about how social media has progressed over the past year. I wanted to share some of the information that I talked about on the panel. The following are statistics about how massive some of the most popular social media sites [...]

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Feedback

Posted June 28, 2010 by in Internet, Marketing

When we first started this blog, we didn’t know what kind of response we’d get. Over the past few months, we’ve gained some loyal followers, and we know this blog is something that is worth the time investment. Now that we’ve been blogging for a little while, we want to get the feedback of our [...]

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Everyone at the office subscribes to blogs and news sites because we understand how valuable advice from experts and professionals can be. It’s why we write this blog. Michael Hyatt’s blog is a great site to frequent. Michael is the Chairman and CEO of Thomas Nelson Publishers, which is the biggest Christian publisher in the [...]

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Social media has had a major impact on the news industry. Before, we all had to rely on the mainstream media for our information, but today, new stories break on websites, Twitter, and Facebook hours before national media outlets report them. An example of this is that I had heard about Michael Jackson’s death hours [...]

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Time is Money

Posted April 6, 2010 by in Internet, Marketing

I recently read an interview with Mitch Joel, President of Twist Image. A few things stood out to me in this article. I thought I would share it as I think through what some of this could mean for us and our artists. I’ve covered most of it before, but I really like the way [...]

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In my last blog, I talked about the importance of super fans. That blog was more about how to start the creation of them. This blog is more about cultivating and growing your relationships with them. Any artist can do simple things to respond to fans, but here are some ways you can go above [...]

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