Centricity Blog

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Greetings from Vegas. John Mays and I are out on the road visiting radio stations. So far we have hit Tulsa, Seattle, Portland and now Vegas. We are about half way through the trip and have a nice two and a half hour delay in Vegas. Quite frustrating but you get used to it after [...]

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The Importance of a Logo

Posted January 17, 2011 by in Internet, Marketing

This is my first Centricity blog. I’m Joanna, Centricity’s graphic designer. Too often design gets put on the back burner, it is the last thing people think about while they are making a product, starting a business, or creating an album. But design can have a significant impact on your final result. For instance, most [...]

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Quote, unquote.

Posted December 16, 2010 by in Marketing, Uncategorized

I like quotations. If you follow me on Twitter or Facebook you know that I post quotes quite a bit. I always have loved quotes. I used to underline all the quotes I loved in books and would write them on notebook paper. Now I have a small Moleskin that I write quotes in. I [...]

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At the beginning of this month I had the privilege of taking Jason Gray on a radio promo trip.  A radio promo trip is a trip routed to visit several different radio stations within a certain region. It’s very important for an artist and radio promoter to spend time building relationships face to face with [...]

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Disconnecting

Posted November 23, 2010 by in Internet, Marketing

With my job, I’m constantly immersed in the world of technology and social media. I do almost everything online: connect with family and friends, listen to music, read the news, watch TV shows, and so forth. It’s amazing how much stock we put in technology. If we lose our phone or our computer crashes, we [...]

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Checking the Last Box

Posted October 28, 2010 by in Marketing

I was on a web site the other day and there was this demographic poll, I decided to skew everything and go ahead fill it out. Well, when it came time to fill in the age I had to stop. 50 + was the last box. Oh no, I’m now in the last box. That’s [...]

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Joining Centricity Music

Posted October 5, 2010 by in Marketing, Other, Radio

Some thoughts on joining the Centricity Music family… and by family… I mean a business… Hello, my name is Jon Sell.  I am the newest addition to the Centricity team.  My time at Centricity started approximately one year ago.  I started in artist management as an intern for Jeff Berry.  The internship was great.  Everyone [...]

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Twitter Tips

Posted September 28, 2010 by in Internet, Marketing

I’ve had a lot of discussion with artists recently about Twitter and the best way to grow and engage your followers. So I thought I’d offer a few tips that I’ve given them. 1. Variety. If you only post about stuff related to your career, people are going to get bored. Most people follow artists [...]

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You Gotta Serve Somebody

Posted September 2, 2010 by in Marketing

I am reading “Inside Drucker’s Brain” by Jeffery Krames (a John Mays recommendation). In case you didn’t know, Peter Drucker is the forefather of all modern management techniques. It is a really great book that challenges your thinking on business and management.

One of the quotes from Drucker that appears early in the book has been rattling around in my head since I read it – “There is only one valid definition of business purpose: to create a customer.”

Have you asked yourself who your customer is? No matter what business you’re in you have multiple layers of customers. Sometimes it is the end-user, sometimes it is the people between you and your end-user. Who is the customer for our radio department? What about our internet marketing? Booking? What about for an artist?

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