viewing all posts in: "Marketing"
At the end of July, I participated in a panel at the GMA Immerse conference about how social media has progressed over the past year. I wanted to share some of the information that I talked about on the panel. The following are statistics about how massive some of the most popular social media sites [...]Continue Reading »
I was having lunch with a friend of mine a couple of weeks ago. When I walked in with my iPhone headphones in, listening to the latest podcast of This American Life. After giving him the obligatory hello hug he looked at me and said “ah, tell me you’re not ‘that guy.’”.
“That guy?” I wonder.
“Yeah, ‘that guy’ who walks around stores with his headphones in, oblivious to rest the world. Please don’t be ‘that guy.’”Continue Reading »
It’s easy to get caught up in the busyness of things. The music business is a business and that goes for the Christian music industry as well. We have budgets that we need to keep, albums we need to sell, artists we need to promote, songs we need to get played on the radio, etc. [...]Continue Reading »
I was reading Seth Godin’s blog the other day. This is a daily ritual for me since Seth is one of the best thinkers in the marketing world. His book “Purple Cow” changed my world.
I was reading the post “Simple Five Step Plan For Just About Everyone And Everything” and it hit me of how this plan can work for so many people in different areas of life.Continue Reading »
Ever wonder what makes a hit song a “hit?” Why does one song skyrocket while another one falters? What really constitutes a “HIT?” Years ago, if you even can remember watching American Bandstand on TV, there was a segment where they featured a new song and the audience would then rate how they liked it. [...]Continue Reading »
I recently read an interview with Mitch Joel, President of Twist Image. A few things stood out to me in this article. I thought I would share it as I think through what some of this could mean for us and our artists. I’ve covered most of it before, but I really like the way [...]Continue Reading »
A while ago I received a Facebook invitation to join the group ” Can this pickle get more friends than Nickelback.” Boy, it make me laugh.Great idea. But as my inquisitive mind spun I was wondering what would happen. As I watched the numbers increase and increase I was wondering where it would stop. Now at over 1.5 million fans it has gone beyond a joke to an interesting case study.Continue Reading »
Ok, so we are back to the second part of our conversation between that good-looking and talented new artist and a few friends – Jason Germain from Downhere, Jaime Jamgochian, Matt Papa and Jason Gray. He is looking for advice from these wise sages on what he needs to do to prepare for the journey ahead. Let’s listen in…Continue Reading »