Centricity Blog

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Imagine a young artist who has driven his beat up old Saturn to Nashville to figure out what he needs to do in order to “make it” in Christian music. He has done the right thing – he has networked around and scheduled some time to sit down with a few of his favorite artists – how convenient that they are all on Centricity.

So, sits down at Starbucks, for that is where all work is done in Nashville, to talk to a few people over some Chai Latte (he doesn’t drink coffee). A few questions were thrown out to Jason Germain from Downhere, Jason Gray, Jaime Jamgochian and Matt Papa. Lets listen in to a bit of the conversation…..

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In my last blog, I talked about the importance of super fans. That blog was more about how to start the creation of them. This blog is more about cultivating and growing your relationships with them. Any artist can do simple things to respond to fans, but here are some ways you can go above [...]

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Why Radio Still Matters

Posted February 16, 2010 by in Marketing, Radio

iPod iPhone iTunes MP3 players Satellite radio Pandora …the list goes on Let’s face it, we live in a world of want-it-now/have-it-now, especially when it comes to music and all things media. The world of music is ever-changing and the technology that delivers that music is even more so. So why, in this new age, [...]

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What is a “super fan?” A super fan is like your disciple. They spread the good news about you to anyone and everyone. They are the ones that come to all your concerts in their area, will sometimes drive far for one, and they are the ones hanging out to meet you after your show. [...]

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I believe that everything we do should start with “relationship”.  Now when I say relationship, I mean a true and honest relationship, based on meeting the needs of others and always serving before selling.  Relationship is the cornerstone on which everything in the music business relies.  But like I stated previously, it must be genuine. [...]

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The Strength of Word of Mouth

Posted January 14, 2010 by in Marketing

Word of mouth marketing. Now, there is a statement that means so many different things to so many different people. So what is it? I like how the Word of Mouth Marketing Association (womma.org) puts it: Word of mouth marketing is the most honest form of marketing, building upon people’s natural desire to share their [...]

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In order to celebrate the launch of a brand new year we have asked our staff to reflect on 2009 a little prior to tackling 2010. So we asked them to answer a few simple questions: 5 Favorite Songs of 2009 4 Favorite Albums of 2009 3 Favorite Movies of 2009 2 Favorite TV Shows [...]

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In order to celebrate the launch of a brand new year we have asked our staff to reflect on 2009 a little prior to tackling 2010. So we asked them to answer a few simple questions: 5 Favorite Songs of 2009 4 Favorite Albums of 2009 3 Favorite Movies of 2009 2 Favorite TV Shows [...]

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In order to celebrate the launch of a brand new year we have asked our staff to reflect on 2009 a little prior to tackling 2010. So we asked them to answer a few simple questions: 5 Favorite Songs of 2009 4 Favorite Albums of 2009 3 Favorite Movies of 2009 2 Favorite TV Shows [...]

Continue Reading »

In order to celebrate the launch of a brand new year we have asked our staff to reflect on 2009 a little prior to tackling 2010. So we asked them to answer a few simple questions: 5 Favorite Songs of 2009 4 Favorite Albums of 2009 3 Favorite Movies of 2009 2 Favorite TV Shows [...]

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